This late-period French silent film begins with a rather didactic title card telling us that the economic battle of the small shop versus the giant store will always be problematic, and you can only blame progress. The orphan Denise arrives in Paris to stay with her uncle Baudu who runs a small textile shop which is in danger of being put out of business by the block-long department store across the street, Au Bonheur des Dames (Ladies' Paradise). In fact, the first thing that Denise sees in Paris is a plane dropping leaflets onto the streets advertising the store where you can get "everything you desire." Baudu takes her in but cannot give her a job as he can barely take care of his daughter Genevieve and her fiancé Colomban, so she heads across to the Bonheur where, thanks to a fortuitous meeting with Mouret, the store's owner (though she doesn't know that), she is hired as a fashion model. Mouret takes a liking to her, despite the fact that he is anxiously waiting for her uncle's shop to fail so he can demolish that entire side of the street to expand his store. With financial help from the wealthy Madame Desforges, he wants to build the biggest store in the world, a "temple of elegance, luxury and beauty." Mouret and Denise develop a casual friendship and he comes to her rescue when she is assaulted by a male worker in the enormous lunch room, and she eventually learns who he is at a company picnic. Meanwhile, she makes an enemy of Clara, a co-worker whose flirtatious glances across the street at Colomban turn into a real threat to his relationship with Genevieve, who has become quite sickly, basically living in her bedroom. Demolition begins with the sad sight of Baudu's mostly empty store still standing. In the end [Spoiler!] Baudu is driven out of business, goes on a shooting spree in the store, and dies when he is hit by a Bonheur truck (whether he is pushed, falls or deliberately jumps is unclear) and dies. The odd ending, which is taken directly from the Emile Zola novel the film is based on, has Mouret decide he went too far in his desire for progress until Denise tells him that progress itself is to blame, but that progress isn't all bad after all, and the expanded store opens as they make plans to become an official couple. Quite a whiplash ending.
Directed by Julien Duvivier, who went on to direct some seventy movies in France (Pepe Le Moko) and Hollywood (The Great Waltz, the Vivien Leigh Anna Karenina), this is a marvel of visual style, with a nearly constantly moving camera, some incredible crowd scenes—including the shooting spree—and impressive sets with the spectacular store interiors shot in a real department store where most of the crowd scenes take place. Getting lost in the style is a way to draw attention away from the weak central performance of Dita Parlo as Denise who overacts, largely with her eyes, especially in close-ups. In fact, the only strong performance comes from Pierre de Guingand as Mouret who is the only actor to really overcome the curse of silent movie overacting. Also good are Fabien Haziza as Colomban and Ginette Maddie as Clara, perhaps because their characters are well differentiated from the others, mostly store workers, who blend together. The modern score by Gabriel Thibaudeau is good, except for the occasional vocal aria worked in awkwardly. The Criterion Channel aired this as an example of a forerunner of the French movement of poetic realism, and while the visual style is indeed effective, I'm not sure the “poetic” is quite the right word for its impact. Pictured at top left are Parlo and de Guingand. At right is a shot of the impressive interior of the store. Original French title: Au bonheur des dames. [Criterion Channel]













